Led by a former journalist, we turn your story into coverage, conversation and lasting credibility.
Capturing the attention of today's audiences is incredibly challenging. Their focus moves from one task to the next, one screen to the other. To reach them, your brand has to be relevant on every channel that matters. That is where we come in.
Strategy, media, content, social, events, influence and sponsorship, woven into one integrated campaign built around your goals.
Define success first
We dig into your strengths and weaknesses, what makes you unique and the people you need to reach. Then we define what success looks like and build a programme around it.
Earned, not bought
We take your core messaging and turn it into stories the press wants to cover. Diligent, creative work grounded in how newsrooms really operate. Not a quick fix, but a long-term investment in your name.
Written to be read
Quality content creates opportunities. We turn brand messaging into pieces that live on your own channels and bring customers to you.
The right channels
Millennial market or B2B decision makers? Our strategy decides where and how to invest in social, so every post grows your audience and supports the wider campaign.
Get people talking
Forums, expos, festivals and launches that connect you directly with the media and your customers.
Credibility, now social
Media relations has grown to include the voices people follow. We build and look after relationships with key influencers in the business and social sectors that matter to you.
Make it pay
Sponsorships often fall short because nobody leverages them through the media. We work alongside your sponsorship campaigns to get the most media value from every rand.
We work with technology companies, including Dell.
Communicating with modern customers takes flexibility, focus, nuance and a constant push for relevance. PBPR matches each client with a team of experienced industry writers, creating messages that resonate with your market.
We build integrated campaigns across advertising, public relations and social media, delivered online, in print and on live streams, and amplified through our media relationships. You keep your focus on your core business. We reach your current and future customers.
We create leadership articles for the South African media: the kind editors want to publish and readers actually finish.
We focus on your key market segments and the media inside them, so the coverage moves your business instead of chasing vanity reach.
We build awareness across traditional media, the web and social, so each channel reinforces the others.
A reputation is written one honest story at a time.
Send a note or pick up the phone. We'd like to hear about it.